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Rules of engagement
So how should business owners take those first steps to political
engagement?
“First, it’s important to get to know elected officials so they
know you and what your company is,” said Fiorentino. “To the
extent you can meet them face to face, that’s important.”
That doesn’t necessarily require a pilgrimage to Washington,
D.C. or Ottawa, however.
“All politics are local,” said Fiorentino. “Politicians come back
to their districts, their hometowns, all the time. Meet them there.
All politics start at home. That’s a good time to meet them because
they don’t have the same pressures they might have when they’re
in session.”
Beyond that, he suggests writing letters, making phone calls
and participating in a political action committee.
“Meet and support the candidates that are going to support
you.”
As Fiorentino says, the pace of change is faster than ever.
“Change is going to happen. It can either happen in a way that’s
detrimental to you, or in a way that allows you to acclimate and
benefit from it, and that takes participating in the process.”
The key, he says, is to get ahead of the curve.
“It’s too late to try to act when something is impacting your
company – to rush and try to go get some help politically – because
people don’t know you and they might not trust you. You need to
build trust with your elected officials. Participate in the process
and make your friends there – before you need them.” t
Marty Fiorentino is president of The Fiorentino Group, one of the largest
government affairs and business development firms in the state of
Florida. He provides government relations expertise and is active in
local, state and national politics.
Photo by CJ Nurse
BUSINESS
“Change is going to happen. It can either happen in a way that’s
detrimental to you, or in a way that allows you to acclimate and
benefit from it, and that takes participating in the process.”
– Marty Fiorentino
106 | EDITION 5 2019 www.piledrivers.org
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