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Binder Equipment
Technology
By Jim Timlick
New Jersey’s most famous son once wrote that he was
born to run, but you might say one of the Garden
State’s slightly less well-known sons was born to build.
Brendan Binder is the president and founder of Binder
Equipment Technology, a Middlesex, N.J.-based company that
supplies Leica Geosystems machine controls to a number of construction
firms across the United States as well as a full range of
support services.
Binder, along with his wife and company CEO Krissy, launched
the independently-owned company in January of this year. He’s
hardly a newcomer to the heavy construction equipment industry,
though. Prior to starting his own business, he was involved for
many years in Binder Machinery Co., the company founded by his
New Jersey equipment
supplier focused on
service and support
grandfather in South Plainsfield, N.J., in 1957 that was acquired by
Komatsu Ltd. in 2016.
Binder says the lessons he learned working for the familyowned
enterprise over the years continue to have a profound
impact on the way he does business.
“Our focus was always on service and support for our customers
and that’s a philosophy we’ve carried forward into Binder
Equipment Technology and something we take very seriously,
which I think is a differentiator for us in the technology products
distribution business,” he said.
“I keenly understand the needs of contractors and the significant
need of uptime and the cost of downtime that contractors can
incur as it relates to construction equipment.”
Rover training
Images courtesy of Binder Equipment Technology
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