2019 STRATEGIC PLAN
2019 Strategic Planning Update
PDCA conducted its annual Strategic Planning meeting from
Jan. 9 to 11, 2019, in Atlanta, Ga. To signify organizational progression,
the day and a half event opened with a formal “passage
of the gavel” from immediate past president Larry Moore to current
PDCA president Scott Callaway; Callaway led all subsequent proceedings.
Paralleling the gavel transfer, former executive director Steve Hall
handed over his duties to his successor Frank Peters, who assumed the
executive director role for the entirety of Strategic Planning. From there,
the PDCA Board of Directors, along with several past presidents, held
intensive discussions, strategy sessions, break out groups and continued
discussions during lunch and dinner. At the conclusion of all proceedings,
the group collectively put forth a draft proposal of what is now
referred to as the 2019 PDCA Strategic Plan. This document, comprised
of core values, came back before the Board of Directors during a
Jan. 30, 2019 meeting. At that time, the board approved the aggressive
Strategic Plan designed to guide PDCA through the calendar year 2019.
The 2019 PDCA Strategic Plan will draw upon existing
and new resources to optimize three dependent, yet exclusive
association values: Education, Membership and Visibility. The
board adopted a plan that calls upon all members, committees
and staff to carry out numerous objectives that advance current
association practices in each of these critical areas. With respect
to Education, PDCA is working to improve existing educational
programs and develop new ideas that are timely, accessible and
portable. Membership has gained new resources to proactively
retain and grow all levels of support. Finally, Visibility is another
objective that is benefitting from new and enhanced resources,
including an updated, more powerful web presence; moving forward,
PDCA will draw upon this and other strengths to optimize
its brand in the marketplace. A driven pile… is a tested pile.
And a thoughtfully conceived action plan… is the 2019 PDCA
Strategic Plan. t
Front to back: Jason Moore; Kustaa Mansfield; Larry Moore;
Rob Braden; Pollyanna Cunningham; Dave Chapman;
Brian Heck; Karl Higgins; Emmett Waggenspack;
John King; Scott Callaway; Doug Keller; Kevin Gourgues;
Scott Webster; Steve Hall; Jay Boyd; Rich Anderson
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